IFCC Hard Rock Hotel Pinktober

Hard Rock Hotel Donates €2,237.18 to Ibiza and Formentera Against Cancer

Hard Rock Hotel Ibiza has today presented a charitable cheque for the amount of 2,237.18 euros to the Association Ibiza and Formentera Against Cancer, IFCC, as part of the Pinktober® initiative. David Caso, manager of Hard Rock Hotel Ibiza, was responsible for handing over the amount to Berno Kiberd, vice president of this local NGO that has been supporting cancer patients in Ibiza and Formentera for 22 years. Also present at the event were Soraya García, Marketing Manager of Hard Rock Hotel; Rubén Pina, coach at OWN Studio in the Body Rock gym, and William Sweeney, IFCC volunteer.

‘Stronger together’ is the name of the breast cancer awareness initiative promoted by Hard Rock International, which last October culminated in a sports day in support of IFCC where psychologist, coach, and personal trainer Nieves Bolós gave a masterclass on nutrition and fitness. This was followed by a Total Body Conditioning session offered by Bfit Ibiza Sports Club and the professionals from OWN fitness studio, the team of personal trainers at Body Rock, the Hard Rock Hotel Ibiza gym, concluded the day with a stretching session. The money raised from the donation-based entry fees was entirely donated to this association. During the event, there was also a charity raffle where two pink Fender guitars, one acoustic and one electric, as well as a three-month pass for the Body Rock gym, were drawn.

Furthermore, as part of this charity campaign, Hard Rock Hotel Ibiza’s dining venues sold limited edition cocktails and a pink cake made by the restaurant Tatel, as well as the opportunity to reserve balinese beds decorated in pink tones during the month of October. The total amount collected from the sales of these products and services throughout the month of October has been donated to IFCC.

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